Besides the general increase of some 10 per cent in the number of visitors, there was an encouraging rise in the share of visiting professionals from abroad: Compared with the previous event in 2012, 17 per cent more foreign visitors came to the Franconian metropolis to source information on current new products and technological developments in the sectors concerned. The 1,319 exhibitors from 39 countries occupied the whole of the 17 exhibition halls and presented the entire spectrum of products for the construction of windows, doors and facades and for the wood crafts.
With 795 exhibitors and a gross display area of 99,500 m², fensterbau/frontale 2014 also showed appreciable growth over the previous event (2012: 778 exhibitors on 94,500 m²). Not only the quantity but especially the top quality of the products and presentation impressively proved the trade fair’s claim to be the sector’s leading and most important international gathering. The exhibitors at fensterbau/frontale 2014 came from 37 countries around the globe, headed by Germany, Poland, Italy, China, Turkey, Austria, Switzerland, Great Britain and Denmark. The international share of visitors rose to 38 per cent from altogether 123 countries (2012: 36 per cent from 115 countries); remarkable here was particularly the growth in the number of visitors from the Asian countries and Australia.
Nine out of ten exhibitors rated fensterbau/frontale as a very important to outstanding part of their marketing and sales activities, and well over 90 per cent of the visitors were satisfied with the products on display and the information and contact opportunities on the stands, where not only established products were lined up for them: Around half of the exhibitors at fensterbau/frontale 2014 had brought along a total of some 700 new products and innovations. The primary targets of the companies exhibiting at the exhibition were to provide information abouttheir product range and gain new customers (83 per cent each), customer care (77 per cent) and image cultivation (75 per cent). On the other hand, the visitors’ interest focused on information about new products (48 per cent), cultivating business contacts and training (26 per cent each; multiple answers possible).
As 85 per cent of the visitors state that they are involved in procurement decisions in their company, it is no surprise that the exhibitors award top marks for the quality of contacts at fensterbau/frontale: 98 per cent were satisfied with the target group accuracy, 94 per cent reported new business connections and 88 per cent expect follow-up business.
Key themes like energy efficiency, sustainability, automation and design were not only tackled on the stands of the exhibiting companies, but also in the accompanying supporting programme. The special show “Vibrant research – for vibrant lives”, which was organized jointly by ift Rosenheim, the Fachverband Glas, Fenster, Fassade (Glass, Window and Facade Association) Baden-Württemberg, NürnbergMesse and the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety, showed how research and the intelligent use of support funds can produce innovative technology, convincing quality and successful products.
The 7th Forum Architecture under the title of “ART IN ARCHITECTURE” took place on the second day of the exhibition with three top speakers and attracted almost 400 architects, building planners and interior designers, and the subsequent presentation of the 5th Innovation Award Architecture+ Window Door Facade paid tribute to the best of the 35 innovative products and solutions entered, which exceptionally fulfil the interests of architects. The major criteria for the award were the functional and design quality, technically intelligent solutions and the variety of possible applications.
The next scheduled edition of the exhibition duo takes place in the Exhibition Centre Nuremberg from 16–19 March 2016.
All press articles, more detailed information and photos of the exhibition duo are available for free downloading at:
www.frontale.de/press and www.holz-handwerk.de/press